How to communicate the benefits of alternative therapies?

Health solutions are usually a delicate subject to mention. Even more sensitive can be talking about alternative therapies like hypnosis and past-life therapy. In this case, the website must transmit the same confidence that patients would have in front of the doctor. That was my job.

I created the website of “Solaris Terapias”, the brand of Dr. Pedro Leôncio, probably the greatest therapist in Brazil. For more than a decade he heals psychological and physical diseases, that traditional medicine is not able to handle: migraine, for example.

The design was a crucial part of the job. It was aimed to transmit a calm state of mind while communicating seriousness and professionalism.

Another key aspect was the focus on the testimonials of patients. They were organized by categories of problems and do report full histories, contributing to the engagement of users on the website.