I’m an advertising professional by training, with more than 7 years of experience in digital product development. Over this period, I’ve been working at a big company of business consulting and entrepreneurship.
To create many digital solutions that people like, my experience has evolved through different areas. First on strategy, managing the product vision, and the roadmap of tens of solutions. It requires me to train and work closely with cross-functional teams spread all over the country.
The work also encompasses hands-on in all the stages of the product lifecycle. It starts by the user research supported by neuroscience, raising customer’s needs, perceptions, and usability issues; evolves to the prototyping and UI design; and gets to the development and deployment. Besides being a product designer, I can also do full-stack development working with pure PHP and vanilla JavaScript.
Right now, I’m studying to improve my skills in data analysis, including a more comprehensive base of statistics.