How to sell the relevance of a platform in less than 2 minutes?
“Talk is cheap, show me the actions!†That’s even more realistic when you have less than 5 minutes to present something complex in a meeting with various issues. That was my challenge.
I had to call attention to the relevance of our platform: a pitch in the middle of a meeting with authorities. I could have prepared a speech, but that wouldn’t be enough. I needed to show the most as I could in the time that I had. So, I produced a video.
In a minute and 48 seconds, I presented 20 cases based on the platform of DataSebrae, but the message was only one: “we are big, and we do have more solutions than you ever imaginedâ€. If it was all about showing relevance, the mission was accomplished, and the attention was called.