How to teach what people really need to know about entrepreneurship?

A few years ago, I was a columnist in a big portal of business administration, in Brazil. For this reason, I was invited to write a book about entrepreneurship, and I signed a contract to do so.

I also noticed that many books were available on this subject, and they were similar in content: what is the typical behavior of entrepreneurs? They find opportunities and work to execute their ideas.

I don’t really know how they can fill an entire book with it, but that’s not the kind of work that I would do.

My mission was to present all the fields of entrepreneurship, so people would know what is there to be known, learn enough to start a job, and recognize the blanks to keep learning from other sources. I did it in 10 chapters:

- Entrepreneurship

- Business model

- Strategy

- Product development

- Branding

- Production

- Human Resources

- Sales

- Financial Information

- Ethics

Each of them had a real story, to begin with, giving readers some context. An example would be my favorite chapter, where I approached ethics from an unusual perspective: as an imperative instrument of management. There, I started talking about the creation of Singapore, and how it became an outstanding nation after poverty.

Today, the book is still for sale, named Empreendedorismo passo a passo (Entrepreneurship step by step), and is present in the syllabus of various institutions of superior education in Brazil.